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Understand Your Marketplace

If your organization has one or more unanswered questions about consumer groups within your markets or possible future markets, conducting research to explore those marketplaces is likely an ideal starting point.

A People Principles Market Landscape Explorer Solution can prove extremely useful in identifying and exploring the behavior, usage, attitudes and lifestyles of a given audience. The responses to these key questions will assist in uncovering, comparing and sizing the various segments within your marketplace. In turn, this information can prove invaluable in identifying possible marketing opportunities and subsequently in designing marketing mixes.

Market Landscape Explorer Solutions

  1. Standard Usage & Attitude (U&A) Studies
  2. Advanced Segmentation Studies

Possible Data Collection Alternatives

  1. Telephone surveys
  2. Online surveys
  3. In-person intercept surveys