Who is People Principles?

As data collection becomes more of a commodity, the value of market research lies in the brains behind the design of the study, the analysis of the data and the interpretation of the results.

People Principles will provide you with intelligent design, analysis and actionable reporting of market research findings so that you can effectively and efficiently identify and address your business issues.

We realize you have the choice of many research companies. However, to illustrate the additional value of the People Principles, imagine you are a focus group participant and are asked to describe each of the companies you are considering as a vehicle...

People Principles is the Mini Cooper of market research! You get all the benefits of BMW engineering and performance, but in a smaller package with more agility, creativity and exuberance, and all at a reasonable price!